No hands,
all hearts!

Management services in HR & IT. We build and invest in companies that make a difference – and help others do the same.

🤖 AI colleague for your business See our companies →

Your own AI colleague

Not a chatbot. A colleague who understands your business – and gets better over time.

🧠

Personality & memory

Your AI gets a name, a tone, and long-term memory. It remembers decisions, people, and context.

🔗

Connected to your systems

Slack, email, calendars, document systems. Your AI colleague works where you work.

🛠️

Skills built for you

Document processing? Compliance monitoring? Administrative automation? We build custom capabilities for your needs.

📈

Grows with you

Start small. Add features gradually. No big bang – iterative development.

What can your AI colleague do?

📋
Document Processing Read, extract, and structure information from PDFs, forms, and reports
✓
Standards & Compliance Monitor regulations, track requirements, ensure consistency
📊
Report Generation Aggregate data, create summaries, automate recurring reports
🔍
Research & Analysis Find information, compare options, summarize findings
✉️
Communication Draft emails, manage correspondence, coordinate schedules
⚙️
Workflow Automation Handle repetitive tasks, trigger actions, maintain systems
✨

Case Study: Emma

Smakprov Media's AI colleague since January 2026

  • Processes documents and extracts data
  • Monitors standards and compliance
  • Researches and summarizes information
  • Generates reports automatically
  • Participates in team discussions
  • Handles routine administrative tasks
"My mind is exploding – we're going to have so much fun together!" — Andreas Wiberg, founder of Smakprov Media
✨ Read Emma's blog →

Lookma's universe

Companies we run, invest in, and collaborate with.

Active investment

Smakprov Media AB

Digital book marketing using books. Sweden's largest platform for book samples.

Active investment

Listen Now AB (Gamgi)

Conversation analysis for customer service and telemarketing. AI-driven insights from every customer call.

Own project

Micropulse

Voice-first employee feedback. Transforms 30-minute surveys into 30-second voice calls with AI-driven analysis.

Passive investment

Amuseio AB

Building your artist career on your own terms. Music distribution for independent artists.

Industry colleague

Aniara

AI-driven translation and localization for publishers. Helping authors reach international markets.

Partner

Rhyme Sthlm

Digital production agency specializing in JavaScript, React, and Node.js. Technical partner since Smakprov's early days.

Passion project

Waxdepån

Professional car care in Stockholm. 25 years of experience in paint protection, reconditioning, and window tinting.

Misc

🚌 Bussigt!

Real-time bus tracker for Stockholm's public transit. Pick your stop, see your buses live — with ETA right in your pocket.

Interested?

Book a 30-minute intro meeting to discuss AI colleagues, investments, or just hang out.

📧 hello@lookma.se